How to create an Ad Group?

An Ad Group allows you to define budget, creatives, targeting, and optimization settings for a specific part of your campaign. Follow the steps below to create a new Ad Group.

Step 1.

1. Open the Ad Groups sectionGo to Demand → Ad Groups in the left menu.
2. Click New Ad Group.
3. The Ad Group creation page will open.

Step 2. Fill in General settings in the General section, enter the basic information:

• Advertiser – select the advertiser
• Campaign – choose an existing campaign
• Name – enter the name of the ad group
• Categories – select content categories if needed
• Time Zone – choose the time zone
• Dates – set the start and end date
• Priority – select the delivery priority

Step 3. Set the Budget in the Budget section, configure how the ad group will spend the budget:

• Budget Type
• Total
• Daily
• Total & Daily
• Total Budget – total amount for the ad group
• Daily Budget – daily spending limit
• Delivery Type
• As soon as possible
• Distributed
• Pricing Type – select CPM, CPC, or another pricing model
• CPM / CPC value – enter the price

Step 4. Add Creatives in the Creatives section:

1. Click Select Creative to link an existing creative, or
2. Click New Creative to create a new one.

An ad group can contain multiple creatives.
Step 5. Configure Day PartingDay Parting allows you to control when ads are shown.

1. Click Set days and hours
2. Select the days of the week
3. Choose the time range for ad delivery

Step 6. Set Frequency CappingFrequency Capping limits how often a user sees your ads.

• Total – maximum number of impressions per user
• Daily – maximum impressions per user per day

Step 7. Configure TargetingIn the Targeting section, you can control where and to whom your ads will be shown.
You can configure:

• Media Type (All Types / Sites / Apps)
• Content Categories
• User Language
• Countries
• Regions
• Cities
• Device Types
• Operating Systems
• Browsers
• Connection Type

Step 8. Add Retargeting Lists (optional)To use retargeting:

1. Open the Retargeting Lists section
2. Select one or more retargeting lists from the dropdown

Ads will be shown only to users included in the selected lists.
Step 9. Add Filter Lists (optional)In the Filter Lists section, you can include or exclude traffic using predefined filter lists.
Step 10. Enable Antifraud (optional)You can enable the Antifraud option to protect your campaign from invalid traffic.
Step 11. Save the Ad GroupAfter completing all settings:

1. Click Save
2. The Ad Group will be created and added to the campaign.