A Campaign is the highest-level structure used to organize and manage your advertising activities within the platform.

It defines the overall settings and limitations for all related Ad Groups, creatives, targeting rules, and budgets. Campaigns help advertisers structure traffic sources, control spending, and measure performance across multiple advertising strategies.

Within a campaign, you can:

• Set the campaign schedule and active dates
• Define the total campaign budget
• Configure the campaign time zone
• Enable or disable campaign delivery
• Organize multiple Ad Groups under one objective

Campaigns provide centralized control while allowing flexible optimization at lower levels such as Ad Groups and Creatives.

How to create Campaign?
Navigate to the Campaigns section and click the Create Campaign button. You will see the campaign setup form containing the following fields:

• Enter Campaign Name - enter a clear and descriptive campaign name. Choose a naming convention that makes campaigns easy to identify later, especially when managing multiple accounts or traffic sources.
• Select Time Zone - Choose the appropriate Time Zone for the campaign. Make sure the time zone matches the region where your campaign will primarily operate.
• Set Campaign Dates - Define the campaign start and end dates in the Dates section.
• Define Campaign Budget - Enter the total campaign budget in the Budget field. The budget represents the maximum amount that can be spent during the campaign lifecycle.
• Set Campaign Status - Use the Active toggle in the top-right corner to enable or disable campaign delivery.
• Save the campaign