Report Builder
What is Report Builder?
Report Builder is a flexible analytics tool that allows you to create custom performance reports based on your campaign data. It helps advertisers and managers analyze metrics, compare results, and monitor advertising activity across different dimensions.
Using Report Builder, you can:
Using Report Builder, you can:
- Select specific metrics and KPIs
- Apply filters and breakdowns
- Group data by campaigns, ad groups, creatives, geographies, devices, and more
- Compare performance across custom date ranges
- Export reports for further analysis or sharing
How to create Report?
- Select the reporting Period to define the date range for the report.
- Choose the appropriate Timezone for accurate reporting and data aggregation.
- Select one or more Dimensions to define the data will be displayed in the report (for example: campaign, country, device)
- Select the required Values (metrics) to display in the report (such as bids, CTR, or CVR).
- Choose the Events you registered via trackers. For more information about trackers and event configuration, refer to the Help – Trackers article.
- Use Filters to limit the data included in the report. Choose the dimension you want to filter by such as campaigns, creatives, geographies, devices, or other parameters.
- Review the configuration and generate the report.
- Optionally save the report configuration for future use. Saved reports allow you to quickly access frequently used reporting setups without rebuilding them manually.