A Global Filter List is a centralized blacklist or whitelist applied across multiple campaigns, ad groups, or accounts simultaneously. It allows advertisers to manage inventory filtering rules from a single location without configuring filters individually for each campaign.

How to create a Filter List?

1.Select the Mode of filter list:

• Blacklist — exclude specific inventory sources
• Whitelist — allow delivery only on approved sources

2. Select the Type of filter list:

• App/Bundle ID - Filter by specific mobile application bundle IDs (e.g., com.example.app).
• Domain Block or allow traffic from specific website domains.
• IP v4 Filter by IPv4 addresses or ranges.
• IP v6 Filter by IPv6 addresses or ranges.
• User ID (IDFA/AAID) Filter by mobile advertising IDs — IDFA for iOS or AAID for Android.
• User ID (IP+UA hash) Filter by a hashed combination of IP address and User Agent for device identification.

3. Select Filter List to be applied. For more information about Filter Lists, refer to the Filter Lists - Help article