Tracker Reports are analytics reports that display performance data collected through tracking systems and conversion events. They help advertisers monitor user activity, measure campaign effectiveness, and analyze conversion performance across different traffic sources and campaigns.

How to create a Tracker Report?

1. Select the reporting Period to define the date range for the tracker report.
2. Choose the appropriate Timezone for accurate event and conversion reporting.
3. Select the required Columns to display in the report, such as clicks, conversions, revenue, events, or other tracking metrics.
4. Apply Filters to narrow down the report data by campaigns, trackers, events, traffic sources, geographies, devices, or other parameters.
5. Generate the report and optionally save the report configuration for future use.

Save your Tracker Report as a Retargeting List

You can save the results of a Tracker Report as a Retargeting List to build audiences based on tracked user activity and conversion events.

This allows you to:

• Re-engage users who completed specific actions
• Create behavior-based audience segments
• Launch retargeting campaigns faster
• Improve personalization and conversion performance

For more information about Reatrgeting, refer to the Retargeting - Help Page.