A Tracker is a tool used to collect, monitor, and measure user interactions and conversion events within advertising campaigns. Trackers help advertisers understand campaign performance by recording actions such as clicks, impressions, installs, sign-ups, purchases, and other user activities.

Postback Tracker

A Postback Tracker is a server-to-server tracking method used to record conversions and user events without relying on browser-based tracking technologies such as cookies or pixels.

1. Enter a descriptive name in the Name field.
2. Select Postback in the Type dropdown.
3. Select the Event that should be triggered when the postback is received.
4. Review the configuration and click Save to create the Postback Tracker.

Pixel Tracker

A Pixel Tracker is a tracking method that uses a small invisible image or script embedded on a webpage to collect data about user activity and advertising performance.

1. Enter a descriptive name in the Name field.
2. Select Pixel in the Type dropdown.
3. Review the configuration and click Save to create the Pixel Tracker.