A Creative is the actual advertising asset shown to users during campaign delivery. Creatives can include banners, images, videos, native ads and other supported formats. They are used to communicate your message, attract user attention, and drive engagement or conversions. Well-optimized creatives are essential for improving CTR, conversion rates, and overall campaign performance.


How to add a creative?

Navigate to the Creatives section and click Create Creative. You can create new Creative directly from the New AD Group Page.

An Audio Creative is an advertising asset designed for audio-based inventory such as music streaming platforms, podcasts, digital radio, and in-app audio environments.

• Enter a descriptive name in the Name field.
• Select Audio in the Format dropdown.
• Enter the destination URL in the Landing Page (URL) field. Optionally enable Add content type to UTM tag to automatically append tracking parameters.
• Upload the audio file in the Audio section.
• Review the settings and click Save to create the Audio Creative.

Banner

A Banner Creative is a visual advertisement displayed across websites, mobile apps, and digital platforms. Banner ads are commonly used to increase brand awareness, drive traffic, promote products or services, and improve campaign engagement.

• Enter a descriptive name in the Name field.
• Select Banner in the Format dropdown.
• Choose the Placement Position where the banner should appear: Above, below or fullscreen
• Enter the destination URL in the Landing Page (URL) field. Optionally enable Add content type to UTM tag to automatically append tracking parameters to the URL.
• Configure the banner Size: Select a preset size or choose Custom Size and enter custom dimensions
• Upload the banner image in the Image section.
• Optionally enter an Impression Pixel URL for third-party impression tracking.
• Optionally configure 3rd Party Tracking for external analytics or measurement systems.
• Review the settings and click Save to create the Banner Creative.

Banner HTML

A Banner HTML Creative is an interactive advertisement built using HTML5 technology. Unlike static image banners, HTML creatives can include animations, dynamic elements, responsive layouts, video, and interactive user experiences.

• Enter a descriptive name in the Name field.
• Select Banner in the Format dropdown.
• Choose the Placement Position where the banner should appear: Above, below or fullscreen
• Enter the destination URL in the Landing Page (URL) field.Optionally enable Add content type to UTM tag to automatically append tracking parameters to the URL.
• Configure the banner Size: Select a preset size or choose Custom Size and enter custom dimensions
• Upload the banner image in the Image section.
• Optionally enter an Impression Pixel URL for third-party impression tracking.
• Optionally configure 3rd Party Tracking for external analytics or measurement systems.
• Review the settings and click Save to create the Banner Creative.

Native

A Native Creative is an advertisement designed to match the appearance and style of the platform where it is displayed. Native ads blend naturally with surrounding content, creating a less disruptive and more engaging user experience.

1. Enter a descriptive name in the Name field.
2. Select Native in the Format dropdown.
3. Enter the destination URL in the Landing Page (URL) field. Optionally enable Add content type to UTM tag to automatically append tracking parameters.
4. Enter the ad title in the Headline field.
5. Add the main ad text in the Description field.
6. Enter the advertiser or brand name in the Brand Name field.
7. Enter a call-to-action in the CTA field.
8. Upload the brand Icon.
9. Upload the main Image for the native ad.
10. Review the settings and click Save to create the Native Creative.

Pop-under

A Pop-Under Creative is an ad format that opens a landing page in a new browser window or tab behind the user’s active window. Unlike pop-up ads, pop-under ads remain less intrusive during browsing and become visible after the user closes or minimizes the main browser window.

1. Enter a descriptive name in the Name field.
2. Select Pop-Under in the Format dropdown.
3. Enter the destination URL in the Landing Page (URL) field.
4. Optionally enable Add content type to UTM tag to automatically append tracking parameters.
5. Review the settings and click Save to create the Pop-Under Creative.

Push Notification

A Push Notification Creative is a lightweight ad format that delivers short, clickable messages directly to users through browser or mobile push notifications. Push ads typically include a title, description, icon, and image designed to quickly capture user attention.

1. Enter a descriptive name in the Name field.
2. Select Push Notification in the Format dropdown.
3. Enter the destination URL in the Landing Page (URL) field.
4. Optionally enable Add content type to UTM tag to automatically append tracking parameters.
5. Enter the notification title in the Headline field.
6. Add the notification text in the Description field.
7. Upload the Small Icon.
8. Upload the Main Image for the push notification.
9. Review the settings and click Save to create the Push Notification Creative.

Video

A Video Creative is an advertising format that uses video content to deliver promotional messages across websites, mobile apps, streaming platforms, and digital media environments.

1. Enter a descriptive name in the Name field.
2. Select Video in the Format dropdown.
3. Enter the destination URL in the Landing Page (URL) field.
4. Optionally enable Add content type to UTM tag to automatically append tracking parameters.
5. Select the preferred Aspect Ratio from the dropdown.
6. Upload the video file in the Video section.
7. Review the settings and click Save to create the Video Creative.

Video Vast

A VAST Video Creative is a video advertisement delivered using the VAST (Video Ad Serving Template) standard. VAST enables communication between ad servers and video players, allowing video ads to be served consistently across different platforms and devices.

1. Enter a descriptive name in the Name field.
2. Select VAST Video in the Format dropdown.
3. Choose the Placement Position from the dropdown.
4. Enter the destination URL in the Landing Page (URL) field.
5. Optionally enable Add content type to UTM tag to automatically append tracking parameters.
6. Configure the creative Size.
7. Enter the video Duration (sec).
8. Select one or more Video Placement Types from the dropdown.
9. Paste the VAST Ad code into the corresponding field.
10. Review the settings and click Save to create the VAST Video Creative.